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Welcome To Our Brand History Pages


ODLO was founded in 1946 Norwegian and sports enthusiast Odd Roar Lofterød.

The ODLO brand began by creating ladies underwear; with the additional development of a special pair of training tights made from Helanca fibres to protect his son from the cold whilst he was speed skating. The tights created a lot of interest from other athletes and by 1972 25 national teams were wearing ODLO competition sports wear.
Continually pushed boundaries in sportswear manufacture ODLO were at the forefront in fabric innovation when they designed the first underwear collection containing odour reducing silver ions, finally solving the problems normally associated with synthetic underwear.

The company motto ‘always makes sure you're one step ahead' has served them well.

To see all the ODLO products available to buy online from Snow Republic, click here