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Welcome To Our Brand History Pages


Probake is a sub company of ANR. ANR was established in 2008 in a Bioscience centre in Newcastle upon Tyne originally as a purely research and development led business. The focus of the business was to develop formulas and processes for nutritionally enriched baked foods.

Feeling that consumers wanted more choice of foods rather than just powders, drinks and bars they felt that there was a need for more mainstream foods. After deciding on protein cookies it took months of work finding the right blend of proteins that would interact together to give good texture and taste under bakery conditions.

Then after some investment they moved out of the laboratory into a 5,000 sq ft factory and started producing cookies under the ProBake 50 brand in 2008. Probake 50 was the first 50% protein cookie on the market and was launched in 2008 and has steadily grown in sales since then.

To see all the Probake products available to buy online from Snow Republic, click here